During Anuga-2019, a major international trade fair for food and beverages in Cologne, Russian companies signed eight agreements and contracts worth 7.4 million euro, the Russian Export Center (REC) said on Wednesday.
“It is important that we can see business successes by Russian enterprises by the time the exhibition ended. For example, Russian participants held over 300 business meetings. Domestic exporters signed eight deals on the sidelines of the event, totaling 7.408 million euro. It is also important that over 75% of exporters expect to sign contracts in the wake of meetings held within the framework of the event,” Russian Export Center’s press service quoted Director General Andrei Slepnev as saying.
Anuga-2019 was held in Cologne on October 5-9, gathering over 4,500 participants. According to the REC’s press service, Russian participants of the exhibition held 324 meetings with a potential of 17.3 million euro (excluding the agreements and contracts inked during the event). “If we combine business potential of all the meetings held with the number of contracts, the total value of the business potential will account for approximately 25 mln euro,” the REC’s press service noted.
“One of the directions of REC support is to subsidize the participation of export-oriented Russian enterprises in foreign congresses and exhibitions. The Anuga exhibition in Cologne joined the list of those events for the first time,” the REC press service said.
A total of 27 leading manufacturers from 20 Russian regions showcased their products in Cologne, including grain and cereal manufacturer Agro Alliance, yeast maker Angel Yeast Rus, Dmitrov Dairy Plant, Kremlina confectionery, pasta, cereal and flour manufacturer Makfa, packed honey company Honey House, meat producer Miratorg, fruit and berry company RusBioAlliance and others.