Export growth and economic reform are Serbia’s targets in 2026

Serbia’s plans for 2026 are ramping up support for exporters, reducing administrative barriers, and strengthening key sectors from agriculture to energy. New wine and animal feed regulations, EU-backed research at BioSense, and expanded export promotion are included in key initiatives. Their aims are boosting competitiveness and fostering closer public-private collaboration.
As President of the Serbian Chamber of Commerce (PKS), Marko Čadež, said, the PKS Center for Economic Initiatives and Rapid Solutions will focus on supporting exporters, cutting administrative barriers, harmonizing certifications, boosting energy efficiency, and tackling the abuse of sick leave in 2026.
They made progress in simplifying environmental procedures, improving the waste management legal framework, and launching initiatives to reduce food waste during 2025. The energy sector improved transparency of cooperation with relevant ministries in electricity pricing and billing. Small businesses got expanded access to more favorable supply models.
Also, import permits, exports of poultry meat and table eggs, and market surpluses in agriculture and trade were among issues the Center worked on. Construction and urban planning, particularly in the issuance of building and occupancy permits also progressed.
They discussed with European partners such key challenges in transport and logistics as Schengen stay limits for drivers, visa regimes, and rising transport costs.
PKS said activities aimed at resolving concrete business issues will continue, with the next meeting of the Center scheduled for mid-January 2026.
Meanwhile, a public consultation on the Draft Law on Animal Feed, running until January 5, 2026 has been opened by the Ministry of Agriculture, with a roundtable discussion planned.
As Agriculture Minister Dragan Glamočić announced, Serbia is planning to ramp up investments in its wine and viticulture sector. The Minister emphasized the government’s commitment to supporting winemakers and winegrowers.
For example, they will set new regulations for viticulture and wine production to clarify criteria and improve control over incentives. Funding for anti-frost systems, hail protection, and modern farm machinery, winery construction and equipment purchases will be among other measures of support.
Meanwhile, winemakers would like to have a predictable, annual calendar of public calls. In response, Glamočić promised that the adoption of the Regulation on the Allocation of Incentives for 2026 will improve transparency.
Also, EU Ambassador Andreas von Becherat highlighted EU support for Serbia’s research capacities and preparations for EU membership during his visit to the BioSense Institute in Novi Sad.
NH Logistics SER has been offering IOR Importer of Record and EOR Exporter of Record services since 2001 and is a market leader in Serbia and Eurasia, supporting many clients with their import/export shipments.

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