According to the Food and Agriculture Organization of the United Nations (FAO), the website of the Development Agency of Serbia has published three detailed electronic guides for the export of fruit and vegetables to the markets of the USA, the Middle East and the Nordic Region.
The publications are aimed at boosting the competitiveness of the agricultural and food sector of Serbia. To achieve this aim, it is planned to inform additionally and educate local producers and exporters about the possibilities and an efficient placement of local products on important and growing foreign markets.
Guides specifically deal with the export of fresh, frozen and processed fruit and vegetables to the markets of the USA, the Middle East (United Arab Emirates and Saudi Arabia) and the Nordic Region (Sweden, Norway, Finland and Denmark).
Great potential of the chosen markets for the import of fruit and vegetables, connected with an extreme demand which makes it necessary for the companies to be well prepared and ready to deliver products of high quality, to fulfill the necessary standards for the placement of products in retail chains, specific to each country, was pointed out.
Moreover, in order to follow the market trends and to export the products successfully, companies need to meet the main requirements, such as the existence of functional, modern and attractive products packaging, familiarity with the procedures for entering distribution channels and the manner of negotiating.
A detailed analysis of the observed market, with specific trends regarding the demand for fruit and vegetables and a description of the expectations and behaviors of the consumers in that market, significant to the adequate packaging design, the creation of marketing campaign and the placement of the offer can be found in each guide.
The regulations and procedures for the import of fruit and vegetables to each market, along with the specification of the available distribution channels (importers/distributors, retail, HoReCa, online sales) and important fairs, conferences and publications are shown by the guides.
They have organized a series of free webinars for producers and exporters of fresh, frozen and processed fruit and vegetables from Serbia and the region within the project “Support to the Diversification of the Exports of the Agricultural and Food Sector of the Western Balkans and Eastern Europe” implemented by the FAO and the European Bank for Reconstruction and Development (EBRD).